Work Experience
Working at Mata Digital NZ was a great opportunity to sharpen my writing skills. I ran our social media packages, created posts that kept our brand active and engaging online. I also uploaded blog posts whenever possible, which helped us reach a greater audience. This role really improved my ability to write content that connected with our target market and boosted our online presence.
Why Some Brands Stick and Others Fade
Ever wonder why some brands feel magnetic while others barely register? Why you can recall a company’s tagline years later, yet forget the ad you just scrolled past? It’s not luck. It’s not chance. It’s the subtle art of influence in marketing—an unspoken force that makes great marketing feel effortless.
The best marketers don’t just sell; they shape perception, guide choices, and create demand before the customer even realises it, and the most powerful part? It is done so subtly that it never feels like persuasion at all.
The Unseen Forces Behind Buyer Decisions
Marketing isn’t about convincing—it’s about aligning with the way people already think and feel. Every decision a customer makes is shaped by a complex web of subconscious cues, past experiences, and hidden motivators.
Think about these seemingly simple but powerful shifts:
A luxury brand never says, “We’re expensive.” They say, “Crafted for those who expect the best.” Suddenly, price isn’t an obstacle—it’s validation.
A scarcity-driven campaign doesn’t say, “Limited stock.” It says, “Only 3 left—secure yours now.” You’re not being sold to; you’re being given an opportunity.
A tech company doesn’t just sell software. They sell a future where you work smarter, move faster, and live better. You’re not buying a product; you’re buying a transformation.
Subtle? Yes. Powerful? Undeniably.
Creating an Emotional Pull Without Being Obvious
People don’t remember facts. They remember feelings. A brand that can create an emotional connection wins every time—but here’s the key: it has to feel natural.
Take Apple, for example. They don’t tell you about their processor speeds and RAM. They show you sleek designs, effortless usability, and emotional storytelling that makes you feel like their products fit seamlessly into your life. They don’t sell technology; they sell a lifestyle.
Great marketing doesn’t force emotion. It invites it. It doesn’t say, “Feel this way.” Instead it creates the perfect environment for the audience to feel it themselves.
The Science of Simplicity: Why Less is More
In an age of information overload, people don’t have time to decode complexity. The most influential brands use…