Work Experience
Working at Mata Digital NZ was a great opportunity to sharpen my writing skills. I ran our social media packages, created posts that kept our brand active and engaging online. I also uploaded blog posts whenever possible, which helped us reach a greater audience. This role really improved my ability to write content that connected with our target market and boosted our online presence.
Social media marketing is evolving faster than ever, and 2025 is set to be a transformative year. For brands, staying ahead of the curve means embracing innovation and connecting with audiences in new and meaningful ways. Wondering how to elevate your marketing game? Let’s dive into the top social media marketing trends for 2025.
Authenticity Takes Center Stage
Gone are the days of heavily polished content. Today’s audiences crave authenticity. User-generated content (UGC) is leading the charge, offering raw, real-life glimpses into how products and services fit into everyday life. Whether it’s a heartfelt testimonial or a spontaneous product shoutout, UGC builds trust and forges genuine connections.
The Rise of Social Commerce
Imagine discovering a product you love and purchasing it within seconds—without leaving your favourite social app. Social commerce is revolutionising the online shopping experience. Platforms like TikTok, Instagram, and Facebook are becoming virtual storefronts, making impulse buys irresistible and seamless.
Nano and Micro-Influencers on the Rise
Bigger isn’t always better. Nano and micro-influencers—those with smaller, highly engaged followings—are proving to be powerful marketing allies. Their authentic voice and niche audiences offer brands a golden opportunity to connect on a deeper level.
AI-Powered Personalisation
Artificial intelligence is reshaping how we approach marketing. By analysing consumer data, AI delivers…