Work Experience
Working at Mata Digital NZ was a great opportunity to sharpen my writing skills. I ran our social media packages, created posts that kept our brand active and engaging online. I also uploaded blog posts whenever possible, which helped us reach a greater audience. This role really improved my ability to write content that connected with our target market and boosted our online presence.
In a world that’s constantly evolving, businesses must adapt to stay competitive. One of the most significant shifts we’ve witnessed is the rise of digital marketing over traditional marketing methods. While TV ads, print media, and billboards have their place, the advantages of digital marketing make it the superior choice for businesses of all sizes. Here’s why:
Cost-Effectiveness
Traditional marketing often comes with hefty costs, such as creating and running print ads, TV commercials, or radio spots. In contrast, digital marketing is significantly more cost-effective. Platforms like Google Ads, Facebook, and Instagram allow businesses to reach large audiences for a fraction of the cost, while tools like email marketing and SEO help small businesses build brand awareness and drive sales without substantial budgets. A key advantage of digital marketing is its flexibility in budget management. Traditional methods, like billboards, require large, upfront payments regardless of performance. Digital marketing, however, enables scalable spending. Budgets can be allocated across various channels, such as social media, email campaigns, or Google Ads, and adjusted in real time. This approach allows businesses to test strategies, prioritise high-performing campaigns, and reduce ineffective spending, ensuring marketing efforts are both impactful and efficient.
Measurable Results
One of the greatest downfalls of traditional marketing is its lack of precise measurement. How do you know how many people saw your billboard or heard your radio ad? In contrast, digital marketing provides real-time data that tracks user behavior and campaign performance. With tools like Google Analytics, you can monitor everything from website traffic to conversion rates, making it easier to optimise campaigns for better results. Moreover, digital marketing provides precise, real-time metrics that allow you to measure clicks, views, and engagement down to the smallest detail. You can see exactly how many people interacted with your ad, whether they clicked through to your website or completed a purchase. This level of measurement gives businesses the power to make data-driven decisions, adjust their strategies in real-time and ensure that their marketing efforts are continually improving.
Targeted Audience Reach
Traditional marketing often involves casting a wide net and hoping the right people see your ad. However, digital marketing allows for hyper-targeting. You can tailor ads based on...